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Adsense and the Surfer

Wednesday, 21-Jul-2010 0:56 AM

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Adsense and the Surfer
By Jeff Casmer

AdSense is an easy program to grasp: it's a great form of an
advertising bringing a lot of benefits to every person in the
chain. And of course, seeing the results it can have on a business
(and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward
model available, because they can be directed to a lot of new sites
they wouldn't have otherwise found. Needless to say, if you have an
AdSense banner on your site, and a large number of visitors you'll
know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to
a standard approach?

It is aided by today's society. With bloggers and information based
articles on the internet, people may be encouraged to complete purchases,
which adsense can provide links to relevant suppliers whilst also
benefiting the publisher.

And the good thing about this is that it works for site visitors as
well. In fact Google realized that by pleasing the people who are
looking for something, and directing them to what they need faster,
everybody wins.

It is because of this that a lot of websites promote through AdSense
in both content and search. They do it because they ultimately learned
that it works for everyone.

If we look in the past, we can realize that this kind of publicity
has a great impact over the people, especially in the last few years.
When we enter on a web site and we see a graphical banner, our first
idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because
people are becoming savvy that they don’t look at a flashy banner because
they think they'll be losing their time with it.

We've gotten accustomed to banners that don't interest us. And we're
accustomed to them having nice graphics. So we naturally associate the two
things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we've grown accustomed to them being
targeted at what we're looking for. Basically these advertisements have
marketed themselves into being looked at by any visitor.

This is a typical "no fluff, just stuff" situation. And in the end it
means the visitors will see what they're interested in, not some random
cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because
it is efficient in leading them to pages of interest and can offer
ton of things they really want to see. Someone coming across an
article on adsense was probably looking for shoes or doing research
on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme
can only improve as the process gets further refined to make ads more
relevant to what you're looking for, not just a couple of keywords on
a site.

Nowadays, it is because of AdSense that Internet surfers are looking
after more interesting related things from banners, and the companies
behind the site (Google and the advertiser) need to have better ideas
to display, as expectations have increased a great deal.

So could "Do no evil" actually work in today's cut throat competitive
marketplace? Well, as you can see it can and it does. And you, as a
visitor are the one who gets to enjoy this the most. Advertising
becomes less of a burden and more of a benefit, and is still a
benefit you can choose to ignore.

Less obtrusive banners; banners that you're actually likely to be
interested in and click means you'll be less annoyed by surfing the
web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there
purely to compel consumers, undoubtedly without this consideration
they are useful. Ultimately the adverts mean that you don’t have to
go back to your homepage every time you are compelled to complete
a purchase.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century. 

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