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Adsense is for Everyone

Wednesday, 21-Jul-2010 0:56 AM
 

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Adsense is for Everyone
By Jeff Casmer

When Google's AdSense appeared, there were a lot of people
who doubted Google's idea would be marketable and actually
generate any profits. Yet as we stand here today it's probably
the most well known pay per click venture in the world.

Yes, all those nay sayers ended up eating their own words
in the end. And that is because the folks at Google never go
and do something without assessing whether or not it will be
profitable, or exactly how profitable it is.

But of course, as you might very well know, AdSense isn't just
profitable for Google. It's also profitable for the people who
advertise via AdWords and very profitable for publishers who use
it to make earnings which are sometimes just enormous.

So one must ask himself why this is such a good deal for everybody.
And the question in itself is very justified because you hardly
ever come across something that's profitable for everyone in the
chain. So why would AdSense be any different.

Well, AdSense is where it stands today, giving benefits for everybody
in the game because it exploits a gap in the Internet's advertising
model.

You see, the Internet is a very interactive environment, and its
interactions come from the people who are browsing. They choose whether
or not to follow a certain link and the term "navigating" is probably
the most precise one at describing this situation.

So AdSense is great because it links together buyers and sellers.
Yes, you have to hand it out to Google for a brilliant idea. They
know there are people out there that want to buy stuff and people
who want to sell them what they're interested in. And Google AdSense
helps members of the two categories find each other.

It works for the visitors, because the model is very transparent.
You don't see a huge graphic banner which tries to lure you into
buying something. You just see a few words. And if you like what
you see you can just click it. It works because visitors don't have
that feeling of someone trying to lure them into spending money.
Ironically, however, they're wrong.

It works for the AdWords advertisers because their ads go everywhere.
Not only will they find themselves listed in Google's search which
gets gazillions of hits per day, up front without working as much for
SEO and waiting so much.

Their ads can reach any website that deals with anything similar to
what they're trying to sell. Now you must realize they could never
pull of such great advertising by themselves. And that brings us to
the thing that makes Google's AdSense a publisher's best friend.

It comes from the fact that the ads are contextual, that they somehow
related to the keywords you deal with on your page. Because people or
on your site, which deals with a certain topic, you already know
they're interested in that topic.

But, hey, wait a minute, Google knows some companies which want to
sell your visitors something related to their topic. Google wants
your visitors, you want Google's advertisers and the visitors just
want to buy stuff. And that is the essence of what makes AdSense a
great deal for everybody.

This is by far the most profitable hook-up deal you're ever going to
see anywhere on the Internet.

So you have to appreciate Google for realizing a killer deal. You
have to appreciate how well thought out, yet simple this scheme
really is. Sure, in practice it has a few quirks but those are
minor and, up to this point everyone seems to be enjoying Google's AdSense.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century. 


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