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Adsense - The Pros and Cons

Wednesday, 21-Jul-2010 0:56 AM

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Adsense - The Pros and Cons
By Jeff Casmer

You have that site on-line for quite a while, its generating a
good number of hits every day and you're thinking whether or not
to use AdSense advertising on it to make it generate some form of

Well this is a description of the pros and cons of this approach to
Internet advertising. AdSense has definitely hit the Internet like
something from another planet and people are very excited about it
everywhere. There are negative aspects to Adsense and alternatives
to consider.

AdSense is generally a great tool for webmasters. Whereas, they
would use to worry about how to raise enough money to keep their
sites profitable, or at least keep them on-line those worries are gone.

AdSense allows webmasters to forget about those worries and concentrate
on creating good content for their sites. In fact, the emphasis is now
on creating quality content (often associated with the top-paying words)
which will bring you many visitors.

AdSense can also very well integrated with your website, it's easily
customizable in terms of colors, size and position which means you can
experiment with it in any way you like to maximize your income.

AdSense is a very good means of generating a constant revenue on your
site. All you need to do is create some quality content and keep it
updated constantly and you can literally live off your website. A lot
of people are doing just that nowadays with AdSense, so it's become
sort of a business in itself.
It's also a great program because you can have the same account
advertising on all your pages. This is great for webmasters wit a lot
of content because it means they don't have to create many accounts

But as stated, above, there are some negative aspects to advertising
with AdSense and here's a small list of such cons.

Clearly the largest negative impact the AdSense program can have on
you is through Google closing your accounts. Most of the time this
happens because of so called 'click fraud', which means somebody
would be producing artificial clicks on your page.

There's one really nasty side to that. It doesn't have to be you
making those artificial clicks. It could very well be your
competition doing this in order to shut you down, or the
competitor of whoever is advertising on your page, looking to
drive their marketing costs up.

The earning AdSense brings you are by no means constant. In fact,
they're not even close to that. Anything you do to your site could
end up being a big mistake costing you a great deal of money. It's
that kind of pressure that has a negative impact on you.

First of all, you constantly need to make sure your site is in the
spotlight of search engines when people are searching for whatever
it is your site is about.

If you fail to do that you won't have any visitors, and that of
course means you won't have any AdSense revenue. In a way this is
nothing new, as any form of generating revenue on the Internet
with advertising has such a drawback.

And finally, another major problem is that you constantly have to
feed your site with better and better content. Now, of course,
certain sites are very well geared towards doing this but with some
types of content this is rather hard to achieve. This is often why
the services of a copywriter are employed to generate more and
more content.

When writing original content, the best thing a website owner can
do is research a topic thoroughly and then return to writing with
lots of information they can out in their own words, and show their
own opinion on.

So there are the pros and cons of using the AdSense network for
generating profits through advertising. Now the choice of whether
or not these work for you is yours.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century. 

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