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The Disadvantages of Adsense

Wednesday, 21-Jul-2010 0:56 AM

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The Disadvantages of Adsense
By Jeff Casmer

As adsense becomes the most popular publisher program for
Price per Click advertising, flaws and disadvantages still exist.
Since its inception advertisers have chosen to advertise in search
because they felt that visitors would be less targeted. This is a
genuine concern and one that makes perfect sense. If you are
visiting a website, and notice an advert then the chances are you
are not particularly concentrating on its content.

Adsense has also become so popular that people can distinguish
them from other adverts. Therefore people may choose to ignore
them without even paying them a thought. This has been a hot topic
discussed by Bloggers and one that could contain a lot of truth.
Many have blamed Google for this, and their decision to include
text that says “ads by Google” beneath the advert.

Many publishers also fail to ever gain the revenues they anticipated
when starting the program. Those only gaining 30 – 40 visitors a day
to their website would be unlikely to earn even one dollar a day.
Many advertisers talk of rates such as 1.5%- 5% for traffic to click
conversion, whilst only gaining around $0.10 per click. The maths
doesn’t work out great, but you can hardly blame advertisers or Google
if you are not bringing enough traffic. The key is to bring targeted
traffic to your website that are likely to click on adverts, however
it is said that it may be easier on other programs which allow figures
such as 75% share of advertising revenues for publishers.

Another disadvantage in adsense is that it has almost become tacky.
Its appearance on websites that generally appear to be designed in a
DIY fashion has lead people to associate them inextricably. This can
only be tackled through adsense evolving to be more attractive to the
bigger brands, whilst those who currently use adsense are restricted.

Google Adsense also has to tackle the issue of click fraud which is
anticipated to count for over 15% of click through rate in content.
This has meant that advertiser’s who have been particularly affected,
have moved away to other programs or have restricted their advertising
to search.

This has meant that there is less competition in content and therefore
smaller revenues for publishers. Publisher’s who previously had high
yielding ads, are now having to alter their content to ensure they get
any adverts at all. This has largely been the fault of the publishers
themselves however the issue is one that; if not addressed could bring
adsense to its knees.

Google Adsense also has the disadvantage of not paying enough for
their search program. Other similar programs pay higher rates, and
if publishers decide to go elsewhere then problems will occur for
advertisers and publishers alike. Although Google fail to pay enough
for search another major problem with Adsense is that it does not
have a powerful database of graphic adverts. Many advertisers prefer
showing graphically drive advertisements, however this has yet to
materialise. As several other programs exist for PPC graphic
distribution problems could occur.

Whilst this may not be a problem for all publishers, many complain
that the adverts within their site do not change, so their repeat
visitors fail to see fresh adverts so therefore fail to visit them.
This is a problem which could be addressed through making adverts
rotate. However if adverts rotate then how will that be linked with
advertisers paying a rate per click? These are all problems which
Google has to address to ensure that Adsense remains the market leader.

Adwords on the other hand also has major advantages, and remains
the best in the market. It’s CPC rates can be chosen by the
advertisers so that even when they feel that they are not getting
the results they expect they can lower their prices whilst still
using the service.

Whilst many issues remain with adsense the program still remains
the most popular amongst publishers, whilst Google Adwords remains
the most popular amongst advertisers; with a database of over 140,000
Adwords will remain on top for the time to come.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century. 

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