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Getting Started With Adsense

Wednesday, 21-Jul-2010 0:56 AM

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Getting Started With Adsense
By Jeff Casmer

A very important element in the rapid adoption of AdSense is that
it has been very easy for publishers to get the ads on their site
as quickly as possible.

Integrating AdSense in your website takes only a few minutes, and
you can be on your way with one or more nicely integrated AdSense ads.

The first thing you need to do is navigate to http://www.google.com/adsense
and either apply or log in with your existing account and password.
What follows is a page presenting the Google AdSense Terms and Conditions
which you must agree to in order to proceed.

You are presented with a report page which you can use to get a
detailed status on how your AdSense advertising is doing. This allows
you to improve your site's contents and layout to maximize your AdSense

On the top of your page you also have link to the setup section where
you can generate the code that will need to be pasted on your website
in order to have AdSense banners on your page.

You can use AdSense for text (the said ads), using a search box or
with referrals. Your choice among these options depends on how users
will navigate your site.

Finally, there is a "My Account" tab which allows you to set up details
concerning your account, payment and tax information.

To add a text ad on your site, go back to the "AdSense Setup" tab and
click the "AdSense for content" link. Make sure you have cookies enabled
in your browser.

You can make a choice between ad units and link units. The former
contain text and or images concerning a certain site for each unit,
most with a detailed description, the latter only contain links to
certain types.

Of course, it's a bit hard to know which type you should use so you
should probably experiment with both for a while before you decide.

You can also view an example of how the unit will look to the right
of your page. However, you may only use three ad units and one link
unit on any given page. This is believed to be a step which Google
takes for quality control.

The next step is to choose your add format and colors. You can basically
select any color palette you choose with Google offering some of its own
if you don't have the time or skill to create one. You can constantly
view how the palette will look through the aid of an example. The one
that works best in terms of appearance and revenues will vary with the
look, feel and content of a website.

However, your ad formats are limited to a choice of eleven formats.
There's an "Ad Formats" link which takes you to a page that lets you
see all even of these in action so you can decide best which one suits
your site. Sometimes the most intrusive, doesn’t work best however
again, this can vary from website to website.

After you finish with customization, you can click "Continue" from the
bottom of the page.

You are now presented with a section entitled "AdSense for Content".
You can click anywhere in the text and that shows the JavaScript
required to get AdSense running. This will automatically select
the text in the box.

You can then copy it and paste it into your pages directly. If you
use dynamic pages, you should paste this code within your template
so as to ensure that it gets displayed on any page of your website.
Some advertisers choose not to display Adsense on every page, and this
is understandable. An example of this is a company that has adsense,
may also have terms and condition which would inevitably provide
legal resources which would probably be deemed inappropriate.

What is then left for you to do is get content on your page (provided
you didn't have any already). Google AdSense crawlers will soon visit
your site, making sure that the ads displayed are relevant to your
site's content.

And you're all done. For a simple page this should indeed be a
matter of a few minutes, which is precisely what makes AdSense the
choice for so many. Although it is quick, its mass appeal also makes
it the best. Through being the most popular, advertisers and publishers
alike see Adsense and Adwords as their natural first choice.

Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century. 

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