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Google's Search Engine Optimization

Wednesday, 21-Jul-2010 0:56 AM
Welcome to Google's Search Engine Optimization Starter Guide. This document first began as an
effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to
the topic of search engine optimization and wish to improve their sites' interaction with both users and
search engines. Although this guide won't tell you any secrets that'll automatically rank your site first
for queries in Google (sorry!), following the best practices outlined below will make it easier for search
engines to both crawl and index your content.
Search engine optimization is often about making small modifications to parts of your website. When
viewed individually, these changes might seem like incremental improvements, but when combined
with other optimizations, they could have a noticeable impact on your site's user experience and
performance in organic search results. You're likely already familiar with many of the topics in this
guide, because they're essential ingredients for any webpage, but you may not be making the most
out of them.
Search Good practices for page title tags
• Accurately describe the page's content - Choose a title that effectively communicates the
topic of the page's content.
Avoid:
• choosing a title that has no relation to the content on the page
• using default or vague titles like "Untitled" or "New Page 1"
• Create unique title tags for each page - Each of your pages should ideally have a unique
title tag, which helps Google know how the page is distinct from the others on your site.
Avoid:
• using a single title tag across all of your site's pages or a large group of pages
• Use brief, but descriptive titles - Titles can be both short and informative. If the title is too
long, Google will show only a portion of it in the search result.
Avoid:
• using extremely lengthy titles that are unhelpful to users
• stuffing unneeded keywords in your title tags

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