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How Adsense Changed the Internet

Wednesday, 21-Jul-2010 0:56 AM
 

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How Adsense Changed the Internet
By Jeff Casmer

Ever since Google came up with the master idea that is AdSense,
the web has transformed in a variety of ways no one would have
ever suspected. Some of these are good changes others aren't.

This is a small exploration of how a brilliant marketing scheme
has taken the web by storm. It deals with the changes advertisers
and publishers and even website visitors have undergone ever since
AdSense has become a daily part of our on-line lives.

Even before AdSense came out a lot of people were advertising through
AdWords. It ensured a lot of publicity through getting your site
listed at the top in Google search queries. It took away a lot of the
pain and price of SEO and the large amount of time you had to wait until
you were finally on top. It made launching a website, a realistic way to
instant profitability instead of a long term strategy with no immediate
returns.

Through the use of AdSense, the possibility appeared of having your ads
appear on just about any site on the Internet that has anything that even
resembles your company is all about. And so it's for that reason that AdSense
has brought a new sense of advertising to the Internet. Before PPC poorly
ranked web pages had to advertise offline to get any real initial exposure.

Companies no longer have to hire expensive professionals to create extremely
elaborate advertising campaigns. There are no high costs of running your
ads on websites which you have to personally look for.

All you do is come up with a couple of meaningful words for your business,
sign up with Google AdWords and let Google take care of the rest of the
equation. Although it requires day to day management automation saves
significant time for advertisers.

Of course, probably the largest change in the way the Internet works
due to AdSense comes from the publishers' point of view. Whereas one
would previously have to jump through many hoops to get a website to
even support itself now people are making fortunes off their sites.
This leads to motivation for content, and resources for web surfers.
That generally means site publishers have to worry more about what
content lies on their site, and the overall way their pages look rather
then be concerned with the economic specifics of maintaining a site’s
profitability. Although time is invested in adsense, a large capital
investment is not.

It's no surprise that the blogging phenomenon exploded when AdSense
came out a few years ago. Anyone could just write a page about a
subject he was passionate about and making a living out of it through AdSense. And thirdly, one can't ignore the impact AdSense has had over the
casual everyday web surfer. Whereas people used to not even notice
banners altogether (which psychologically is a very interesting
thing to observe) the situation is completely different for text ads.

People nowadays will take a long look at a sponsored ad. Why? Well
because the whole setup brings forth a feeling of confidence about
the advertiser. People don't ignore a text ad as easily as they do a
graphical banner. Another thing to note is that graphical banners
have become even less profitable nowadays. It is because of this
that many people are walking away from affiliate type networks to AdSense.

Of course, there are bad effects as well, with people making websites
solely for the purpose of running AdSense on them and just as well,
with a large phenomenon of 'click fraud', people creating artificial
clicks for various reasons. But Google does try to control such
behavior, and really isn't to be blamed for such individuals' actions.
All in all Google AdSense is transforming the way the Internet works
and it's doing so mostly in a good way.

Now those with ideas can write them down, and make money from them.
Those looking for content can find it easier, and those looking to
attract a customer base can do so in a targeted way. Adsense has
changed the internet through supporting the economic interests of
businesses, and the utility of consumers.


Jeff Casmer is an award winning entrepreneur, keynote speaker, and internet marketing consultant with career sales over $25,000,000. He is currently featured as a "Top" Affiliate of ThePlugInProfitSite. His "Top Ranked" Earn Money at Home Directory gives you all the information you need to start, maintain, and prosper with your very own Work at Home Business in the 21st century. 


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