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How to Win the Advertising and Promotion Game

Posted: 29 Aug 2011 06:02 PM PDT

Hi Dede,

Here's today's feature article:

How to Win the Advertising and Promotion Game
Copyright © Stone Evans, The Home Biz Guy

I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.


The how much to spend and where to spend it questions have no
easy answers.

Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.

The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.


Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?

Don't feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough
to get the job done.

Where to spend the money only begins to highlight the other
issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising Campaigns


The Marketing Plan is used primarily to identify your own
products and services, costs, strengths, weaknesses and the
strengths and weaknesses of your competitors.


It is important to understand what you expect to gain from your

Do you simply wish to get your name known so that when your
customer will need you, they will think of you first? Or, do you
wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to
discover the next object that they cannot live without? Or, do
you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough
products or services to pay for your single ad? Or, do you
expect to gain a lifelong customer who will help pay for your
advertising over the course of several years?

When you know what you want, then you will better understand
just how to do it.


You might be surprised how many business owners put out
advertising without regard for the quality of the sales pitch or
presentation. The quality of your distribution outlet or the
amount of money you spent to get there will do little for you if
the advertising vehicle is a junker.

Test all of your advertising materials in smaller markets before
blowing your advertising bank roll on it. You must absolutely
know the value of your advertising before putting large sums of
money behind it.


Tell your customers to save another 10% when they tell you they
heard or saw your ad in such-and-such location. Suggest that
they can register to win a free widget if they fill out a form
and have them to tell you how they heard of your business.
Advertise a specific widget in your ad and track the sales of
that widget.

It does not matter how you track your advertising --- just make
sure you do it!


The ideal way to spend your advertising budget is to buy a rifle
with a high-powered scope and to only shoot your targets in the
light of day.

If you are not tracking your advertising, then you are shooting
a pellet gun without an attached scope, with blinders on, and
shooting in the dead darkness of night.

Even with a bigger gun, the blinders in the dark constitute the
single largest mistake made by advertisers. If you are unable to
track your advertising to learn what is working well, what is
working somewhat, and what is a money pit, then you are
condemned to repeat your mistakes over and again.

By relying only on gut instinct, you may be choosing to spend
more money in the money pit and to lose all of your money in the

When you get down to the nuts and bolts of making money from
your advertising, you should plan, prepare, track and study your
results. You must have factual information on which to base your
advertising decisions. When you are making the right advertising
decisions, then making money from your business might just come

About Stone Evans, The Home Biz Guy:
I Was A Washed Up Restaurant Worker Desperately Searching For
A Way To Save My Family When I Discovered The Internet And
Affiliate Marketing... 24 Months Later I Finally Cracked The
Code And Started Earning Over $10,000.00 Per Month... Now The
Same System That Saved Me Is Available To You! Check It Out:

Quote of the Day:

"Knowing is not enough; we must apply. Willing is not enough;
we must do." -- Johann Wolfgang von Goethe

Thank you for being a valued subscriber Dede!


Dedy Ng

P.S. A PROVEN WAY TO MAKE YOUR *FIRST* $1,000! Some sites
claim you'll make $50,000 this month. I say "give me $1,000
this WEEK and I'll be happy!" If you agree then visit this
site to see something real that is working for people NOW:

18208 Preston Road, Suite D9-239, Dallas, TX 75252, United States
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Dede, Wake Up Your BRAIN with Acuity!

Posted: 29 Aug 2011 06:01 PM PDT

Dede, Wake Up Your BRAIN with Acuity!

Dear Dede,

We've already spoken about the Brain Evolution System...

It's a fantastic self-development tool for really improving your brain.

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And all just by listening to a simple CD.

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It's a proprietary formula containing some of the world's MOST POTENT ingredients for boosting your brain power. It works HAND-IN-HAND with BrainEv - and you'll feel the benefits almost immediately.

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And among it's many amazing ingredients, you'll find brain-oxygenating Gingko Biloba... memory-enhancing Huperzine A... energy-boosting Guarana and Kola Nut... focus-building Caffeine... brain-building DHA... and MUCH, MUCH MORE.

This is probably the world's MOST POWERFUL brain supplement.

It's the PERFECT BRAIN FOOD for taking with the Brain Evolution System.

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You'll see the details near the bottom of the page.

We've got LIMITED STOCKS - so do it NOW, while you still can! :)

ll the best,

Lee Benson, of the Brain Evolution System
In association with Inspire3

© Copyright Inspire3 Ltd. No copying or distribution is permitted. Nothing herein constitutes medical or professional advice, and no statements are evaluated by the FDA. Individual results will vary. 

Inspire3 Ltd, 2nd Floor, 145-157 St John Street, London EC1V 4PY, United Kingdom

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LESSON #07: Desperate Niches

Posted: 29 Aug 2011 05:51 PM PDT


In the previous email, we talked about
researching in Internet Marketing.

We looked at three different places you
could visit to have a look at different

The following 6 factors are courtesy of
Travis Sago who invented the famous Bum
Marketing Method.

If you're having trouble thinking of niches
you could enter, if they satisfy the
following 6 factors, you can be sure
that this niche will be...

==> Click here to continue reading

To your internet success,
Rich Stamford


10 Anson Road #26-04 International Plaza Singapore 079903

You may unsubscribe or change your contact details at any time.

Dede, Spanish? English? Russian? or what

Posted: 29 Aug 2011 01:15 PM PDT

Hi Dede,

you speak any of these languages...
we have for each of this language
another page.


English (best and secret site):



First take a free tour on either
one of those website. It all goes
to the same business.

You can use it after you've joined me
and my global Dream Team, #1 in the
whole company... 94% of the company
is my dream team.

And you can use so much more and I not
can count all the benfits in here... but
you can find it out easy by going to
one of the outlined websites and take
a free position... yes you heard it right.

You can take first a free position and
see what you get and see actually how
many people joined "after" you and you
even get a guaranteed check just for
joining (paid member later on).

Not expect 100's to be paid out. This
is not a free ride, nor a get rich quick
system, nor some type of lottery, where
you can maybe win some money...

It's a real business and yes it's global
available to almost every country in
the world.

Normally you can only join via a Master
or Visa card BUT we have another solution
the so called Credit Wallet.

With this, if you not have a card, you
can send me either paypal or alertpay
plus little fees for either paypal or
alertpay which is between $4-$7 depending
on the membership level you wanna take.

You can choose the monthly or the yearly
membership and they are both very cheap
for what you get.

It's a no brainer and the company has a
refund policy as well. So all the risk is
on the company side, not yours.

So what do you say ?

Give it a try:

English (best and secret site):



Have a FUN week!

Carpe Diem,
Frank Astheimer
Phone: 202-470-6744
Skype: frankastheimer
Yahoo messenger: the_success_guide

8101 Sandy Spring Road, Laurel, MD 20707, United States

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In case your missed it...

Posted: 29 Aug 2011 12:37 PM PDT

Tom Bell is back with yet another game-changing product that
puts cash in your pocket!

If you don't know who I'm talking about, he's the guy in the
video that comes after that familiar sounding British guy.

He was homeless, but after learning the ropes online has sold
over $80 Million Dollars worth of products and services...

And now he's revealing a secret money-maker that NOBODY ELSE
is talking about.

If you like the idea of making big money fast, without having
to do any of the hard work, you need to check this out today!

Enjoy the cash,


P.S. Please keep this link to yourself...


101 Convention Center Drive, 7th Floor, Las Vegas, NV 89109, United States

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Monday Sucks For Most People - Monday is AWESOME For Me - See Why ...

Posted: 29 Aug 2011 12:01 PM PDT

:::::::::::::::::::: The Official Team Cash Digital Newsletter ::::::::::::::::::::

== You are receiving this email because you responded to one of our 

international advertisements, and requested more information by 

filling out a web form in regards to making money from home. ==

The information below can potentially help you start earning

$10,000 to $30,000 or more EVERY MONTH.

Your Referral ID Number is JB813

Save that ID number. You can't join our team without it.

Thank You.


Dede ...

Let's Face It ... Monday Sucks!

I used to dread Monday because it meant

going back to a J-O-B that I hated.

Monday meant doing things I didn't want to do.

Monday meant seeing my boss (who was a JERK)

Monday meant sitting in traffic

Monday Sucked !!!

I even started to hate Sunday nights,

because all I would think about is how

Monday morning was coming ...

(I think you get my point)

Today ...

Life is much different :-)

(See attached file)

Today I'm able to do what I want, when I want ...

Today, if I want to go to the beach on Monday, I

just do it ...

If I want to go shopping ... I just do it

If I want to lounge around by my pool ... I just do it


Because I have FREEDOM :-)


How did I get that FREEDOM?

Check this out ------->


By the way, if you haven't done so yet ...

See the attached photo.

Let me know what you think of my new office.


Thanks to I'm able

to type this newsletter from a beautiful beach on

my laptop ...

I don't have to answer to anybody (except my Wife) 

LOL :-)

If you are married, you can understand that humor :-)


Thanks to this program and the support staff that I 

have put together, I am able to do WHATEVER I want


And ...

Thanks to the flexibility of this program, I can work WHENEVER

and WHEREVER I want to.

For Example:

Since you just need a phone and a computer to operate

this ATM Machine (smile) ... I am able to work on my tan

and still grow my business from this beautiful beach.

Since I have arrived at the beach, I have talked to a few

prospects, closed two deals (another smile), and I have

been able to help my team members.

This business works for me 24 hours a day and 7 days a week.

Call me if you want to hear some waves crashing :)

My direct phone number is 1-888-217-4961

When you call that number, it will forward right to my cell

phone here at the beach.


Dede, isn't it time to live the life that you

have always dreamed of?

Isn't it time to take control of your future?

Isn't it time to FINALLY get out of debt?

Better Yet ...

Isn't it time to take that long awaited vacation?

Dede, if you truly want to begin the journey

towards achieving your dreams and goals ...

Do the following ...

1) Check out

2) Call Me -------> 1.888.217.4961

** Make sure you review everything before you call me. **

I gotta run ...

I gotta get back to working on my tan! :-)


Make it a great day!

God Bless,



P.S. -- If you are EXCITED about changing your life, call me

this afternoon, and mention the "Monday Afternoon" special prize ...

If you decide to join, I have something special for you.


Got Questions? Speak To Cash Live ...


Or Email Me --

Your Referral ID Number is JB813


Check out the two links below for details on our

different membership levels & the top 7 reasons why

I am going to help you achieve the FREEDOM that you

and your family deserve ...

== The Top 7 Reasons To Join Team Cash ==

Your Referral ID Number is JB813

== The Team Cash Membership Levels & Bonuses ==


Here is a list of the most frequently asked questions ...


Office Hours: 24 Hours a Day!

Call me anytime!

Cash -- Your Partner In Creating Wealth


Your Referral ID Number is JB813

Copyrights 2005 - 2011 All Rights Reserved

801 2nd Avenue, New York, New York, 10007, United States
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This posting includes an audio/video/photo media file: Download Now

WP Tips & Tricks Newsletter, #1 Aug 2011 for dede

Posted: 29 Aug 2011 10:52 AM PDT

TheThe Fly WordPress Tips, Tricks and Hacks Newsletter
Having trouble reading this email? View it in your browser.
Hello dede,

You received this email because you subscribed to this newsletter on 15 Aug 2011 from IP Annoyed? Unsubscribe Link.

TheTheFly WordPress Tips, Tricks & Hacks Newsletter

Issue #01, Monday, August 29th 2011, Readers: 1,095

1. How to Create a Floating Box for Social Media Buttons

You’ve worked hard on your WordPress website’s content, and now it’s time to share it. A floating share box keeps those oh-so-important social media buttons close at hand, no matter where users find themselves on the site. We’ll show you how to set up a box that includes Facebook, Twitter, and Google+, floats on the lower left hand side of the page, and auto-hides if the user’s browser window is too small. Read more >>

2. Permalink Structure: Why You Shouldn’t Always Listen to the SEO Experts

Permalink structure is an important consideration for any website, and it’s especially crucial to get it right before your WordPress site has grown to hundreds of posts. Choose the wrong structure initially, and you may find yourself with dozens of orphaned pages when you switch to a new one. Not to worry: we’ve got you covered. Read more >>

3. How to Add Tabs and Accordions to a WordPress Site Without a Plugin

Tabs and accordions add functionality to your site that is not only beautiful, but intuitive. Every visitor, from the seasoned programmer to the novice PC user, knows what to do when he sees a set of tabs. Accordions, on the other hand, can save an awful lot of screen real estate and let a user view content at her own pace.

While there are a number of plugins that can add this functionality to your WordPress site, what if you'd rather code it directly into your site? Look no further. Using a few simple jQuery scripts, we'll show you how to add tabs, toggles, and accordions. Read more >>

4. Adding an Icon to a Menu Item with WordPress

Have you ever wanted to spice up your blog by implementing something that many other blogs don’t have? Well now you can. Here are step-by-step instructions on how to add an icon to your menu items within your WP theme. This is a great little function that will add visibility and style to your blog. Read more >>

Best Regards,
TheThe Fly

Please do not reply to this newsletter. Contacts us here.

The authors: Yuri Sorochev, Adam Smit, Alex Kalyuzhnyi

Online archive:

Congratulations Dede ($67 Value)

Posted: 29 Aug 2011 07:02 AM PDT

Hi Dede,

Today I have an EXTRA special FREE gift
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GIVING away his $67

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Now you can discover some new, simple,
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So, go get it NOW before Edson starts charging for it!

This hour can literally change your business for the better!



To YOUR success,
Rich Stamford











10 Anson Road #26-04 International Plaza Singapore 079903

You may unsubscribe or change your contact details at any time.

How to Get Your Child to Finish Homework

Posted: 29 Aug 2011 05:09 AM PDT

eHow of the Day

It's a rare parent who doesn't face a homework struggle at some point during their child's school career. Complaints, delays, and excuses might be the norm in your house. What parents need to realize is that they have the ability to dictate the outcome of homework. It's up to you to create an environment that inspires learning and accountability on the part of your children. Most kids thrive on a schedule and not too many kids are incredibly self-motivated--it's way more fun to play outside, watch TV or surf the net than it is to do homework after a long, hard day at school. Homework needs to be approached as a daily routine. Routine requires planning so it's important to include your child is the development of a study routine. Some parents find that a snack and then immediate homework work best for their child. Others choose to give their kids an allotted amount of time as a break. This is entirely up to you. Try both ways to see what works best for you.…keep reading

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Dede, People Who Build Their Business Like A Hobby Really Piss Me Off...

Posted: 29 Aug 2011 01:51 AM PDT


I just saw post from someone in the MyPIP fanpage that said, "Hey
Paul, I finally gave in and decided to become a MyPIP PRO member
after I thought about it for a few weeks"

I've personally gotten quite a few messages like that since I joined
MyPIP as well, and even more asking me if the "MyPIP PRO membership"
is really worth the whopping $49.95 price tag.

I always have mixed emotions when I read stuff like this, but if you
could listen to my thoughts, you'd hear things like...

"What the hell are you thinking? Do you really think you're SAVING
money by neglecting to educate yourself on building a business?

Do you really think all the crap I've spent 10 years mastering the
hard way, is going to magically pop into your head?

Is this REALLY your attitude when it comes to your business?

Are you F'n kidding me? Was this really something you had to think
about for 3 weeks?

As you can see... The emotions I experience are one's of frustration,
because I simply don't understand what people are thinking sometimes.

Every single day, hundreds of people SAY they want to live the kind
of lifestyle they've been dreaming about, yet they're unwilling to
learn the skills that will allow them to do that.

And it drives me insane, because those silly messages are always
followed by one's like this one below from George Briere.

He just did what the system (and Paul Birdsall the creator) freaking
said to do, and now the guy's going to make over $1 Million, less
than 18 months after learning and applying the methods taught at

If only people would just shut the hell up, stop making excuses, and
listen for once... They could probably be able to write something
just like this a year later, and that's the point of my message...

Too often, people can't get out of their own way. For one reason or
another, they come up with some kind of reason or excuse to keep
themselves in the same situation... Maybe it's fear of failure, but
more likely... It's fear of success.

That's unfortunate.

But there's a simple way to help you identify if you're holding yourself

Next time you have to make a decision when it comes to your business,
ask yourself one simple question...

"What would Paul do?"

"Or in this case, what would George do?"


How George Went From Making $500.00 In 6 Years, To $732,018 In Just 16 Months...

"Well, I think it's about time I write to you and let you know exactly what your methods have helped me to achieve in the last 16 months.

I was first introduced to network marketing at the age of 19. Didn't do anything with it then.

A few years later, network marketing came back into my life.

I jumped on board and for the next 6 years, I struggled in the industry like so many others. I bounced around from one company to the next, looking for the answers, for some real training, for someone who could help me achieve the goals we had set for ourselves.

I did everything that my upline taught me. I made a list, contacted them all. I handed out flyers, purchased expensive leads, made 50-100 cold calls per day, I wandered around shopping malls prospecting strangers, went to networking events, and even cold called business owners from the yellow pages.
I used to go test drive cars at dealerships just to get business cards so I could prospect the sales person the next day. I got kicked out of shopping malls and parking lots for putting cards on cars.


And after all of that, my best month ever was $207.00. After 6 years.

Fast forward to 2008.

I had just joined yet another opportunity. This one was significantly different. Mainly because my sponsor and his team were all internet marketers. I knew I wanted to take my business online, but was never able to find a mentor who could teach me how.

He then introduced me to Paul Birdsall. And the concepts that are now open to everyone at MyPIP.

I applied the teachings and methods you suggested.

My fourth month I had my first $5,000+ month.

Within 6 months I had become one of the top producers in my company and on my way to my first ever 6 figure year.

In that time, I have studied each one of your methods and have applied everything I have learned.

Specifically, 'MLM List Finesse' has provided me with the single biggest financial returns of any marketing course, or training I have done. And I have spent thousands on courses and ebooks!

After struggling in this industry for 6 years, never making more than $100 per month in the last 16 months since I first started studying your courses and applying them, I have generated over $700,000 in sales and have earned more money than most ever dream of. I am now working on my first million dollar year!

I literally have dozens of people contact me every single day wanting to work with me. I have hired a full time assistant to handle my emails and phone calls for me.

I have built a huge list of quality prospects and I can literally print money on demand, just like you teach.

But more than that, I am now a respected trainer and mentor in this industry by applying the principles of Attraction Marketing that you teach in your MyPIP system and I have been able to help hundreds of struggling networkers to also achieve results applying your strategies.

Your friend,

George Brier

So here's what I have to say after all that...

If you are not a PRO member at MyPIP yet, go upgrade RIGHT NOW, or get the hell off my list.

I'm dead serious.

If you're not here to learn and actually listen to the advice I have
to offer, what the hell are you here for anyway?

It's time to put-up and educate yourself, or shut-up and click on
the Unsubscribe link below and get back to your job, which probably
won't be around much longer anyway.

I've done everything I can to teach people how to make money online,
and never held anything back, so I have no sympathy for people who
refuse to take action, and who are now suffering the consequences
of the economy.

I reserve the right to be a dick, and call out people who are making
loser excuses. No one is special here. I'm not special, and I could
lose everything over night. I know that. But you can bet that I'll
fight like hell, and do whatever it takes to get back on top.
Would you?

Or would you pray for Obama to "save you" like the rest of the lemmings?
That's the cold hard reality, and this is decision time. No one can
save you, but you.

Educate yourself, or click the unsubscribe link below if you think
I'm just being an ass who doesn't really have your best interests
in mind.

Think about it...


Harold Kurt

P.S. Here is where to upgrade >>>

Harold Kurt, 1047 NW Jeffery Pl, Beaverton, OR 97006, United States

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Notification...account CB874151!

Posted: 28 Aug 2011 10:00 PM PDT

Hey Dede,

Today only you are eligible for a completely
NO COST download that will teach you everything
you need to know about internet marketing so you
can make a fulltime income from the comfort of
your own home!

Check it out here:

(Your name)



Clker4 Enterprises, 923 1/2 Cheyenne St, Golden, Colorado 80401, United States
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